How to get consumers to pay more for their wines...... by Robert Joseph.

15% of the Provence estates make ultra-premium rosé today, says Master of Wine Louise Sydbeck who has made a study of this wine segment. And many more are thinking of making one. Nearly all of these prestige rosés were launched after 2006. So it is a fairly new phenomenon. Although some people are sceptics and argue that it is the same wine only in a classier bottle.