Coronavirus will have ‘far-reaching’ impact on alcohol: 5 emerging consumer trends

Identifying trends in consumer behaviour has been something of a growth industry for several decades. Exciting and game-changing things are happening more quickly than ever before in many consumer goods categories, as communication technology blurs cultural and community boundaries. New and (mostly) useful goods and services are adopted at a speed that would surprise even the business leaders of 20 years ago.

Read on...